🎯 SCHEME PAGE - DUSSEHRA DIWALI DHAMAKA

Complete Campaign Methodology & Guidelines

🏅 Campaign Methodology

🎪 Strategic Framework

The Dussehra Diwali Dhamaka campaign follows a comprehensive three-tier reward system designed to maximize customer engagement and create multiple touchpoints for brand interaction across the festive season.

🎯 Digital Integration

The campaign leverages advanced QR technology integrated with HPCL's digital ecosystem, ensuring seamless data capture, real-time validation, and automated entry processing for transparent lucky draw mechanisms.

✅ Eligibility Criteria

👥 Customer Eligibility

All HPCL customers visiting participating outlets in SCZ Telangana
Valid mobile number mandatory for participation
One entry per day per mobile number across all HPCL outlets
Age requirement: 18+ years for participation

⛽ Fuel Requirements

4-Wheeler Category:

Petrol: Minimum ₹1500 fill required
PoWer95: Minimum ₹1200 fill required

2-Wheeler Category:

Petrol: Minimum ₹300 fill required
PoWer95: Minimum ₹200 fill required

📱 Technical Requirements

Smartphone with QR code scanning capability
Active mobile connection for SMS verification
Basic personal details for form completion
Valid identity proof for prize claiming (winners only)
Customers who fill above ₹200 of Power fuel / ₹500 Petrol (2W) and above ₹1200 of Power fuel / ₹1500 Petrol (4W) are eligible to participate in the campaign lucky draw.
Customers must fill fuel as per the eligible fill rate, scan the QR code, enter basic information, and provide a rating to the pump attendant across the 5 given criteria.
In addition to customer prizes through the lucky draw, the Top 3 performing CSAs will also win exciting rewards.
Each customer is eligible to win the fuel coupons or bumper prizes only once.

Customers must retain the fuel bill and provide Aadhaar card / PAN card as ID proof for prize validation.

🎁 Reward Usage & Benefits

🔥 Instant Rewards Usage

Digital vouchers redeemable at partner merchants
Fuel discount coupons for future HPCL visits
Festival gift hampers delivered to registered address
Brand merchandise pickup from designated outlets

🏆 Monthly Draw Prizes

Hero Motorcycles

Every Monday, Wednesday, and Friday, each outlet will receive one ₹100 fuel voucher.

💎 Bumper Prize Benefits

Premium reward categories for consistent participants
Enhanced winning probability for daily participants
Special recognition through HPCL digital platforms
Exclusive invitations to HPCL customer events

🎪 Enhanced Reward Structure

Dual fuel options (Petrol + PoWer95) for flexibility
Category-wise participation (2W/4W) for fairness
Multiple entry opportunities throughout campaign period
Transparent lucky draw process with digital verification

🌟 Customer Experience Upgrades

Simplified participation process (3-step method)
Multi-language support in Telugu and English
24/7 customer support for campaign queries
Real-time winner announcements across digital platforms

🎊 Festive Integration

Dussehra-Diwali themed rewards and messaging
Cultural relevance in prize selection and communication
Regional customization for Telangana market preferences
Festival season timing aligned with peak celebration periods

📈 Scale & Reach

882+ participating outlets across SCZ region
Mass market approach covering urban and semi-urban areas
Extended campaign duration covering both festivals
Multi-channel promotion through digital and traditional media

🎯 Participation Benefits

🔄 Daily Engagement

Fresh chances daily with each qualifying fuel fill
Cumulative benefits for consistent participation
Progressive rewards for loyal customers
Enhanced winning probability through regular participation

🎪 Community Benefits

Outlet-level competitions with special recognition
Social media engagement opportunities
Brand community building through shared experiences
Regional pride through local winner celebrations

Campaign Website: www.hpcl-scz.blogspot.com for detailed terms, conditions, and real-time updatesimage.jpg

**#DussehraDiwaliDhamaka #HPCLInnovates #SmartCampaign #FtivalRewards

Pages

Winner's List

Campaign Methodology